A Coffee Brand, Design The Logo And Packaging

For this project I have to build a coffee brand from scratch. I started off with deciding the brand voice and creative direction and then developing the names of the beverages and coffee beans. The main goal of the project was to design the 2D and 3D packaging for two different products, so I opted for more of the illustrative theme then using the mix media. All of the illustrations where made in Adobe Illustrator and then I used adobe InDesign for packaging layout.
For 2d packaging I design the 3 different coffee bean flavours stickers and for 3D I illustrated the packaging forthe brand’s frappuccino bottle box.

*Context

Study Project

*Services

Logo Design, Illustrations, Packaging Design

*Tools

Adobe Illustrator, InDesign

*Year

2023